staying on the path

Hypothetical Examples of Focus Drift

• The actions of some internal stakeholders seem to have drifted away from the core mission. Although the stated mission of the organization may be to provide a particular service or product, certain individuals have begun to view their roles as supporting another purpose that they have independently determined is foremost. The issues that have become a concern for them have much in common with the degree of societal change in play, and those do manifest to some degree within the organization, however their focus on these is not your core mission.
• People responsible for business development have focused on clients whose needs for your products or services are episodic, and those customers won’t necessarily need your offerings in the future. Your mission and the associated strategy are focused on long-term client relationships. Although these episodic clients are paying handsomely for your offerings at this point, you are growing concerned that when their demand tapers, you will be left with not enough monthly recurring revenue to sustain the enterprise. It is also becoming clear that your revenue is not diversified as a result. You suspect that your organization is selling to the clients easiest to acquire, rather than focusing strategically on an ideal, long-term client set.